Baseline
The design reference for anyone building digital products at Aleris. Pick your starting point.
For AI coding tools
Point Claude Code, Cursor, or similar here
Fetch /llms.txt for the AI-readable index, or send the agent to /baseline/setup for a step-by-step scaffolder with a CLAUDE.md template.
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Get the files
Three files give an AI coding tool or developer everything needed to build on-brand.
3 files · copy and go
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Learn the system
Understand the principles behind the design decisions — surface temperature, voice, emotional modes.
~30 min read
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Contribute or extend
Token architecture, governance model, open questions. For people maintaining or growing Baseline.
Deep reference
What Baseline decides — and what it doesn't
Constant
- Colour palette & token values
- Type scale & weight mapping
- Spacing grid (4px base)
- Voice character (den nära experten)
- Accessibility floor (14px, WCAG AA)
- Surface temperature model
- Anti-patterns (hard constraints)
Contextual
- Layout composition & grid usage
- Information density & table mode
- Animation usage & duration choice
- Voice register (patient vs. clinician)
- Which patterns apply where
- Surface temperature per screen
- Image format & quality level
28
documents
5
patterns
7
open questions
22
resolved decisions
Baseline builds on the Aleris brand foundation. Colour, typography, voice character, and the reasoning tools (constant/contextual, emotional modes) all live in Foundation. Baseline applies them to the digital products domain.